Barbican #BroChallenge

Contine Reading

Project: Web Platform Development

Ad Agency: Face to Face Advertising



Originally launched in 1982 and produced in Saudi Arabia and the UAE since 2005, Barbican is one of the leading malt beverages brands in both market share and brand strength in the category.

This platform was built for the #BroChallenge 360 campaign. Every week for a month, three challenges were announced and peopled participated in completing the challenges for a chance to win prizes. Participants would register their team of three members on the website and would upload their videos from their team page.

Different challenges would award more points than others. To reward long-term participants and encourage competitions, medals introduced to the system where teams would acquire a medal for every 300 points earned (bronze for 300, silver for 600, gold for 900, and platinum for 1,200).

Technical Insights


Watch: Walkthrough of the platform

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